ASDA's Aims and objectives
SDA group PLC aims is to provide goods and services that are cheap and affordable to the public. Reducing packaging is one of ASDA's key objectives and they are considering every option to achieve this goal.
It intends to increase the amount of fresh products sold loose from boxes and reduce its range of own label pre-packed products sold in its stores across the country is key objective.
To offer quality products at low price to increase their customer is another aim of ASDA. In order to cover this aim they buy products from highly competitive supplier.
I have checked the performance ASDA from a website and I found ASDA’s sales growing at the fastest rate of the top four supermarkets. It means that ASDA has increased its customers by offering quality products at low price. They might have done other methods to increase their sale like advertising, loyalty card etc. But they have met their aim of increasing customers.
ASDA had managed to grow both price and quality perception at the same time retailers tends to do one, but not both at once. ASDA’s actual price gap over competitors is now almost twice the level it was in 2008. On quality, own label market share growth has outperformed the rest of the big four in 2011. It means that ADSA meeting its aims of providing own labelled products and providing the quality products at low prices. ASDA might be meeting this aim by buying products from highly competitive supplier.
Fourth quarter expenses grew slower than sales and, when excluding Netto, ASDA’s expenses declined from last year. ASDA’s “We Operate for Less” program has a history of successful savings and enabled ASDA to invest in a higher level of customer service during the holiday period. That a great way to keep your prices lower as ASDS’s expenses declined which mean they don’t need to increase their prices. By reducing their expenses ASDA can easily provide cheap and affordable goods to public.
The performance report make me understood that ASDA is meeting its some the aims like providing quality products at low prices. As they have reduced their expenses to keep their prices lower. They have doubled their sales in last year by providing cheap and affordable products. But there is something which ASDA can do to meet their aims more perfectly.
I think ASDA can start loyalty card and rewards programmes on buying goods regularly from them. It will not only bring customers towards ASDA as well as it will helps to make their customers loyal. After get that ASDA can easily increase its sales and profit.
ASDA should buy goods in bulk from same supplier to get goods price cheaper. It will help to keep their sale price lower which is their major aim.
Overall ASDA is covering his most of the aims perfectly as it shown in performance report.
